
ARIA is an autonomous AI agent that monitors 6 million retail customers in real time, detects high-value moments, and executes personalised interventions — without human intervention.
Despite high digital adoption, the bank's retail franchise is constrained by legacy rule-based systems that cannot respond to real-time customer signals at scale.
Neo-banks and super-apps are capturing GCC customers with hyper-personalised, real-time experiences. Every month without agentic AI is an estimated AED 175M in foregone revenue.

An autonomous Agentic Relationship Manager built on Mastercard's intelligence infrastructure, delivering hyper-personalised interventions across all 12 retail banking use cases.

Explore all 12 agentic use cases, watch live demos, and see the architecture that powers ARIA.